Branding Your Wedding
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True confessions of a Wedding Junkie — I branded my wedding. Branding, marketing and the like are things I do everyday at work. So I thought why not bring my professional “expertise” (or so I like to think) to my own wedding. I know I’m not the only one out there who’s work life bleeds into personal life, right? You know what I mean… you’ve caught yourself at a cocktail party suggesting to your very best girlfriend to do a spreadsheet of the pro’s and con’s of her latest flavor of the week, right? We are corporate dweebs. But face it — you’ve got useful skills that will play right into your wedding plans – you Corporate Diva, you! Think about it — with the products out there today that let you print at home or customize your wedding invitations, menu cards, placecards, etc. you have all the power to write and design whatever you want. AND this will let you put a consistent look and feel on everything. AND if you’re good enough, and you will be, even make it look like Collin Cowie and Oprah had a thing or two to do with your wedding decor. Here are four simple elements you need to build your wedding brand. 1. Wedding Color Scheme  What are the colors of Target? Yes, red and white and frankly if you are reading this blog than you are a wedding junkie and so I know you want people to be able to recite on command the colors of YOUR wedding just like they can with Target (well maybe Bloomie’s would have been a better example… but who doesn;t love Target!) The good news is that it’s likely that you are already doing this one anyways — so, good job, you are a quarter of the way there!
2. Wedding Logo  Girls, seriously, nothing fancy here. Just a simple monogram will do… or something with a monogram and your names. Easy as pie.. and well if you don’t cook then it’s as easy as ordering a hot apple pie at McDonald’s.
3. Wedding Fonts  If you are printing things at home you want them to have a consist look and feel — using the same fonts help you do this. Pick two or three fonts that you always use. I chose a primary font for the bulk of the text on the things I was printing, and then I chose a secondary font for the headers, accents, etc.
4. Wedding Tag Line  Yes, Nike just “does it”, and you want to be doing something to. Our wedding tag line was “Live, Laugh, Love.” Before you laugh — I know, it wasn’t very original, but it was just so corny cute I couldn’t resist. That tag line appeared on a few things — menu cards, wedding invitations, and programs. It looked great, it got across how we feel about each other and how we live our lives. Pick a tag line that is representative of the two of you and go for it — even if it’s “Taste Great. Less Filling.” |
